Skoda Rapid Commercial – Big Fat Indian Wedding

Skoda Auto India has released its latest Skoda Rapid Ad Campaign called as “Big Fat Indian Wedding”. Encapsulating ŠKODA’s proposition of ‘Being Thoughtful’, the new TVC creatively blends the needs of great Indian family with ŠKODA Rapid’s Simply Clever solutions.

The New Skoda Ad Campaign which revolves the typical Indian wedding, replete with all its flair and flamboyance. The TVC opens with the scene of a palatial Indian house that has workers running through the impending wedding preparations.

It continues into the different stages in the run up to the wedding ceremony, with the ŠKODA Rapid playing an integral role in all the diverse situations – from ferrying the flowers to the venue, driving the girls (wearing mehndi) comfortably, picking up relatives & guests for the ceremonies etc. At each occasion, Rapid meets the demands of exhilarating Indian wedding, thereby making life comfortable for the family. The film concludes with an emotional moment which is symbolic of a new bride & groom meeting and is typical of an Indian wedding.

“At ŠKODA we believe that a car is much more than a mere product. It is an extension of an individual and this insight has helped us arrived at the positioning ‘Built to be Thoughtful’. We used the backdrop of Indian wedding in our campaign to demonstrate the emotional connect between a family and a car. The ŠKODA Rapid embodies that sentiment with its Simply Clever solutions and product values at various occasions during the wedding. Since a wedding for an Indian family is valuable, emotional & a grand occasion, it is a perfect fit to partake in the celebrations with the ŠKODA Rapid – Family Car of the year 2011” says, Mr. Thomas Kuehl, Brand Head, ŠKODA Auto India & Member of the Board – Sales & Marketing.

Ramanuj Shastry, Chief Creative Officer – Saatchi & Saatchi says, “To dramatise the ‘thoughtfulness’ of ŠKODA Rapid, we chose the big, fat Indian wedding, the torture test for any car. It’s the only time where not just the badge value of the car, but its work horse like qualities also matter. A car for the Indian wedding has to be spacious, comfortable, dependable and economical. Director Sam Ahmad has created a delightful film which underlines the fact that the Skoda Rapid is as sensible as it is stylish. We firmly believe the film will be well received and establish Skoda Rapid as the car of choice in the entry level sedan category.”

Skoda Rapid Diesel Test Drive

The Rapid has been created keeping in mind the Indian customer and marks ŠKODA’s entry in the extremely important C segment. It is a comfortable car for the family with an elegant design, ensuring an efficient drive.

Skoda Rapid Commercial – Big Fat Indian Wedding:

Skoda Rapid Test Drive Pictures:

Toyota Tree a new green initiative

Toyota India has launched a new green initiative on Facebook recently. This new application which is on www.facebook.com/ToyotaIndia lets users to grow a virtual Toyota tree, this includes watering it periodically and also spraying pesticides to the saplings, in addition to these participants are also asked questions about Toyota and general awaren[...]

Full Test: 2011 Skoda Yeti 4x4 Road Test

It’s not been more than a month and a half when we tested the Skoda Yeti 4X2 and praised it a lot for its very unlike-SUV on road manners and quality materials. We also said that Skoda has finally got it right by shelling off the 4X4 Haldex Setup that was of no use since Indians don’t generally go off roading. But then, there needs to be some reaso[...]

SsangYong Rexton Replacement model debut at the Busan Motor Show

SsangYong has just released a teaser image of a replacement model for the Rexton SUV which will make a global debut at the Busan Motor Show in South Korea on 24th of May. SsangYong has codenamed the Rexton replacement as D200 and the entire project was delayed due to bankruptcy of SsangYong Motor and purchased by Mahindra & Mahindra. Mahindra h[...]

Full Test: 2011 Toyota Corolla Altis Petrol Road Test

Very few people earn the distinction of being a silent operator, meaning someone who just keeps on doing his work perfectly without making too much fuss about anything. The same way Toyota Corolla Altis behaves. It just keeps on doing things perfectly and keeps the sales charts ticking effortlessly. After making its debut in the diesel avatar, the [...]

Hyundai Verna to get Rear View Camera

Hyundai India Limited is now offering a rear view camera on all the variants, of its current flagship vehicle the Fluidic Verna. This new addition on the new Verna sedan is also available in the lower end variants of the car, this move comes as the lower end variants are not much sold as the higher end variants. This is the first time, a car manufa[...]